Independent Book Stores
Some Tidbits, Dos and Don’ts
During my
Best Seller Blueprint Program I read an excerpt from an article Steve Harrison
(marketing expert) wrote for his Book Marketing Update. It was titled, “How to
Market Your Book to Independent Bookstores”. In his writings he mentions how lucrative a small
independent book store could be for an author, but also indicates how authors
need to make bigger efforts to get shelf space in an indie book store these
days. Since Borders closed, a bit of that business has flowed out to the
Independent stores.
According to Michael Powell in this article, founder and president of Powell’s Books, a successful bookseller here in the US; authors are not doing all they can to get their books in the independent stores when they do not have their books available at distribution centers. The article indicates that authors who do not use a distributor are making a mistake that could keep them from getting shelf space in that inde store they so wish to occupy.
According to Michael Powell in this article, founder and president of Powell’s Books, a successful bookseller here in the US; authors are not doing all they can to get their books in the independent stores when they do not have their books available at distribution centers. The article indicates that authors who do not use a distributor are making a mistake that could keep them from getting shelf space in that inde store they so wish to occupy.
Independent
book stores like to order from those distribution centers because those
distribution centers fit with their shipping, inventory, and billing
systems. The article goes on to say that
in the case of self published authors, independent book stores won’t bother to
seek out their books if it is too difficult for them to order. They like the idea of one shipment from the distributor,
rather than a bunch of little shipments with a whole pile of separate invoices from
separate authors. One Independent book
store owner from West Chester PA, stated that she liked ordering from the distributors
because they can get her what she wants in the way of a book shipment the next
day.
Independent book
store owners indicate that books that are self published, or books from a small
publisher that are carried by a wholesaler are easier for the small independent
book stores to order from. They prefer
that there isn’t a separate invoice, and order system for them to deal
with. Getting that one shipment makes it
easier for the indie book store. The easier
it is to acquire your book, the more likely the independent book store is to stock
your book.
The very
large distributors like Ingram and Baker&Taylor don’t usually buy from self
published authors. A better way to go for
your distribution would be to sign on with distributors that specialize in
independent publishers or a regional book distribution co. The article listed and stated… well-regarded
distributors include: Independent Publishers Group; National Book Network; Greenleaf
Book Group; Partners Publishers Group and Publishers Group West. To contact these
distributors, information can be researched at the (IBPA) Independent Book
Publishers Association. www.ibpa-online.org/pubresources/distribute.ospx
Independent
book store owners in this article explained how important it is to be professional;
to remember to conduct yourself in a professional fashion when dealing with
them. They are not happy when their phone
calls or e-mails are not returned in a timely manner. They like when you make
an appointment to speak with them. They do
not like when you stop by and interrupt them.
They usually have a rather small staff, that requires their time for
business, and they expect to be treated with professional respect. Showing up
on time for your appointment, returning their phone calls and e-mails in a
timely manner, and dressing professionally, will all help you to better deal
with Independent book stores. Good Luck!